Customers pay a lot of attention to choosing dairy products compared to others. Every consumer has many requirements, including quality, taste, price, terms of consumption and other characteristics. Borden Dairy has been the sales leader among Dallas dairy products for many years. This manufacturer has won the trust of the townspeople due to keeping up with all the necessary standards. Read more on dallas1.one.

Borden Dairy’s history

The Borden brand of dairy products has a rich history. Its founder was Gail Borden. This entrepreneur and inventor is known for revolutionizing the dairy industry. In 1856, he developed the first successful method of thickening milk, which made it possible not only to store dairy products longer but also to transport them over long distances easily.

On August 19, 1856, Gail Borden filed a patent for the milk thickening process he had developed and began opening the first factories. At first, he was constantly experiencing financial difficulties. Thus, he had to enlist the support of the famous American investor Jeremiah Milbank. Together, they founded the New York Condensed Milk Company. In 1861, they opened the first dairy in Wassaic, New York.

Gail Borden’s company was especially prosperous during the Civil War. He managed to get large contracts for the supply of milk to the army. His products were in great demand among the soldiers. Earlier, it was impossible to supply milk to the soldiers due to the fact that they did not have the opportunity to store it in proper conditions. If someone managed to get some dairy products, it usually ended with stomach upsets and poisoning.

In 1874, Gail Borden died, but his cause continued to live and develop. The New York Condensed Milk Company continued to produce new products and added processed milk and condensed milk to its offerings, which also began to be bottled in glass containers.

In 1919, the New York Condensed Milk Company was renamed in honor of its founder and began to be called the Borden Company.

Borden Company headquarters in Dallas

In the 1920s, the Borden Company began to expand rapidly. The company acquired shares from the two largest ice cream manufacturers in the USA, added cheese to its product range and signed several more profitable contracts with other companies. They bought a chemical company that was engaged in the production of glue, plastics and resins. In this way, the Borden Company acquired more than 200 companies throughout the United States and became the largest distributor of liquid milk in the country. The Borden Company was also the most active buyer in the United States in 1987 after making 23 purchases totaling $442.6 million.

Borden Company headquarters were moved to Dallas in the 2000s. It was based in Columbus, Ohio before that. In 2009, Grupo Lala acquired dairy producer National Dairy LLC and established its operations in the US under the name Borden Dairy to once again perpetuate the legacy of entrepreneur Gail Borden in the industry. Another company, ACON Investments, became an investor in 2017.

Since then, the headquarters located in a Texas city, has managed 12 factories and almost 100 distribution centers. Dallas residents can easily purchase 35 dairy products made by Borden Diary. Among them are various types of milk, sour milk cheese, kefir, yogurts, dairy desserts, etc.

The owners of the Borden Company assure that at this stage the path of development and improvement of production is just beginning (although in the late 1980s Borden was already the world’s largest operator of dairy products, the sales of which exceeded $7.2 billion). In the future, they plan to expand the company, but most likely the headquarters will remain in Dallas.

Elsie the Cow – the mascot of the Borden Dairy manufacturer

In 1936, Borden Dairy presented its mascot – Elsie the Cow. Over time, it began to appear not alone, but with other members of her family: the bull-man Elmer and their calf children Beulah, Beauregard and the twins Larabee and Lobelia. The image of a happy family of cows has been making a necessary impression on Americans for almost a century. They are presented with a picture of a cow who happily shares its milk and closely watches the people who make it even more perfect. As a result, Americans 100% trust the manufacturer and prefer its products.

Elsie became a true icon of American milk, bringing national recognition thanks to numerous victories in advertising contests and campaigns. It also became the mascot of that part of the company that is engaged in the production of chemical products. In 2000, AdAge (a magazine devoted to advertising and market analysis) named Elsie one of the 10 greatest advertising icons of the 20th century.